7/21/2008

Conducted in March, ASTA's annual marketing report includes information on booking channels, preferred supplier relationships, supplier-education programs and incentives. "It is important for travel professionals to have the opportunity to step back and review industry trends on a regular basis," said ASTA President and CEO Cheryl Hudak, CTC. "ASTA is committed to consistently producing high-quality reports, such as the Supplier-Travel Agent Marketing Report, so members are aware of emerging trends and so they can monitor their overall progress on a regular basis and make adjustments when necessary to ensure continued success."

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