SoBe Life Water is introducing its three newest flavors, Agave Lemonade, Yuzu Black Currant and Goji Melon, with a new advertising spot. The 30-second commercial features the brand's lizards and hopes to follow in the success of its popular Super Bowl ad.
Volvic water and UNICEF have launched drink1give10.com as part of their new clean drinking water campaign. For every 1-liter bottle of Volvic water sold, the company will donate 4 cents to UNICEF to help provide clean drinking water to children in Africa.
A new study found a low-carb diet and a Mediterranean-style regimen helped people lose more weight than a traditional low-fat diet. The low-carb diet also was linked to the biggest improvements in cholesterol, which surprised researchers.
The Federal Trade Commission has cleared J.M. Smucker to purchase Procter & Gamble's Folgers coffee business. The $3 billion stock deal means that Folgers will join other former P&G brands acquired by Smucker, including Jif and Crisco.