SoBe Life Water is introducing its three newest flavors, Agave Lemonade, Yuzu Black Currant and Goji Melon, with a new advertising spot. The 30-second commercial features the brand's lizards and hopes to follow in the success of its popular Super Bowl ad.
Volvic water and UNICEF have launched drink1give10.com as part of their new clean drinking water campaign. For every 1-liter bottle of Volvic water sold, the company will donate 4 cents to UNICEF to help provide clean drinking water to children in Africa.
A new recycling facility in London may become the first in the world to take both plastic milk bottles and clear drink bottles and turn them back into food-grade plastic. The goal of the facility, dubbed Closed Loop, to is to allow manufacturers to use the recycled plastic in their food and drink packaging.
A small study in Brazil found that green tea consumption lowered levels of lipid hydroperoxide after exercise by 64%, suggesting that the antioxidant-rich beverage might lessen harmful effects of oxidative stress. The findings could lead to the inclusion of green tea extracts in energy drinks and other products for sports nutrition.