Retailers have seen substantial growth to their own-brand products over the course of the economic downturn, prompting Tesco, Carrefour, Metro and others to take advantage of the opportunity and launch their own value brands. While that upward trajectory is expected to flatten out, many of those consumers that did make the shift likely will continue to buy own-brand goods, according to Verdict Research.
Meijer and Publix are both working with Produce for Kids to help encourage children to eat more fresh produce. Meijer hosted educational events in parks this summer, while Publix held in-store presentations that taught children and parents how to cook healthy foods.
Save-A-Lot is experiencing sales growth by offering a basic, no-frills approach to grocery shopping. The store uses a limited inventory that lures bargain shoppers and other consumers affected by high gas and food prices.
Michigan-based supermarket chain Meijer has started offering customers its own-brand milk from cows not treated with hormones. "Consumers want the same wholesome and delicious taste of our Meijer brand milk without the concerns of cows being treated with this artificial growth hormone. This move is not a reaction to any health concerns[;] it's a decision to give our customers what they want," said Ralph Fischer, Meijer's group vice president of grocery.
A U.K. government initiative to encourage more consumption of fruits and vegetables has met resistance from supermarket giants Sainsbury's and Tesco. Sainsbury's said it will not affix the government's five-a-day logo to its own-brand products and Tesco said it remains undecided.