Safeway's private label brands O Organics and Eating Right, which the retailer expects to sell in rival grocery stores, have broken the mold of private label. The company markets and advertises the brands as stand-alone entities, rather than as alternatives to established brands.
Meijer and Publix are both working with Produce for Kids to help encourage children to eat more fresh produce. Meijer hosted educational events in parks this summer, while Publix held in-store presentations that taught children and parents how to cook healthy foods.
TNS has unveiled a syndicated quarterly metric that can track where shoppers go in a store and how long they spend at certain displays, which can help grocers adjust their marketing strategies. "Clients have even used the information to negotiate an entirely different layout in the store," a TNS executive said.
Save-A-Lot is experiencing sales growth by offering a basic, no-frills approach to grocery shopping. The store uses a limited inventory that lures bargain shoppers and other consumers affected by high gas and food prices.
High gas and food prices are changing customers' shopping habits as they hunt for bargains, buy in bulk and stick to store brands. Discount chains are benefiting from this change as customers stock up on bulk meats and food storage bags at places such as Wal-Mart.