Interbrand's list of the Best 100 Global Brands pegs Coca-Cola as the world's most valuable brand, followed by IBM at No. 2 and Microsoft in the No. 3 slot. Financial firms saw some of the biggest year-over-year drops in terms of Interbrand's brand value ratings, with Merrill Lynch falling 21%, and Morgan Stanley and Citi down 16% and 14%, respectively.

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