Jim Trebilcock will be Dr Pepper Snapple Group's new chief marketing officer as a result of corporate realignment. That and other changes at the top are intended to "provide greater clarity around roles and accountabilities, speed decision making, drive simplification and enhance retail execution," said DPS CEO and President Larry Young.
In a shift away from higher-priced "premium" foods, Kellogg, Campbell Soup and Kraft Foods are among the food companies focusing marketing campaigns on less expensive but high-profit food items. Campbell and Kraft are teaming up to promote lunches of grilled cheese and soup, while Kellogg is promoting staples such as Corn Flakes and Rice Krispies.
7-Eleven coffee drinkers can weigh in on their presidential picks, choosing blue to-go beverage cups for Sen. Barack Obama or red ones for Sen. John McCain. In 2000 and 2004, the coffee-cup choices predicted the real election results, the company said.
Colleen Wegman, president of Wegmans, said the grocery chain's new script-like logo is "welcoming because it is more like a family signature." The 71-year-old company is switching from a block-letter style introduced in the 1970s.