Kowalski's Market has partnered with Go Go Grocery to offer online ordering for same-day and next-day delivery to customers located within a 30-mile radius of the chain's nine stores. Kowalski's launched the service Monday, advertising it through social media, and the Twin Cities grocer plans to unveil a larger marketing campaign after the program has been perfected.
The competitive grocery market in Minneapolis consists of local and regional operators, but the absence of a national chain makes consolidation unlikely. Stores span price levels and include discount retailers such as Cub Foods and Target, quality-focused supermarkets such as Whole Foods Market and Kowalski's Markets, and several co-ops.
Jim Trebilcock will be Dr Pepper Snapple Group's new chief marketing officer as a result of corporate realignment. That and other changes at the top are intended to "provide greater clarity around roles and accountabilities, speed decision making, drive simplification and enhance retail execution," said DPS CEO and President Larry Young.
In a shift away from higher-priced "premium" foods, Kellogg, Campbell Soup and Kraft Foods are among the food companies focusing marketing campaigns on less expensive but high-profit food items. Campbell and Kraft are teaming up to promote lunches of grilled cheese and soup, while Kellogg is promoting staples such as Corn Flakes and Rice Krispies.