Olympic stars will promote Ortega and Cream of Wheat in new advertising campaigns. The effort marks the first big advertising push for the brands since B&G Foods acquired Cream of Wheat from Kraft in 2007, and Ortega from Nestlé in 2005.
Mr. Brown brand instant coffee and milk-tea mixes are being recalled by King Car Food Industrial Co., based in Taiwan. The products, made by China's Shandong Duqing Inc., should not be consumed, the FDA said.
In a shift away from higher-priced "premium" foods, Kellogg, Campbell Soup and Kraft Foods are among the food companies focusing marketing campaigns on less expensive but high-profit food items. Campbell and Kraft are teaming up to promote lunches of grilled cheese and soup, while Kellogg is promoting staples such as Corn Flakes and Rice Krispies.
7-Eleven coffee drinkers can weigh in on their presidential picks, choosing blue to-go beverage cups for Sen. Barack Obama or red ones for Sen. John McCain. In 2000 and 2004, the coffee-cup choices predicted the real election results, the company said.