9/8/2008

The first of a slate of new spots by Doner, Southfield, Mich., for the Mazda 6 is set to air on the regular-season "Monday Night Football" game tonight. Mazda North America director of marketing Mike Nakashima said: "Historically, the marketing tonality has been 'fun to drive,' which is still at the core of our brand. Now we're adding more rational, pragmatic reasons to buy."

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