9/9/2008

Quattro Wireless, working with uLocate, is offering location-based ads, including search terms, widgets, map options and banners, to its local search application for its iPhone ad network. "Hearing from advertisers, we see the marrying of the rich, interactive experience...with location advertising as the Holy Grail," said Eswar Priyadarshan, CTO at Quattro Wireless. "It's infusing the Where application in all kinds of ways with advertising capabilities."

Full Story:
ClickZ, Adweek

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