Dorothy Lane Markets has launched a vitamin loyalty club that offers a $5 discount on a future purchase to shoppers who buy any four private-label supplements. Meanwhile, the grocer has started a Facebook page for bakery cakes and has remodeled and renamed its cooking school.
Customers of Chiquita and Fresh Express ready-to-eat fruits and vegetables will win points toward merchandise, prizes or charitable contributions. The loyalty program is thought to be the first for fresh produce.
Students in Portland, Ore., public schools will get lunches made with Oregon produce because of a partnership between Whole Foods and conservation group Ecotrust. The company is a partner in the "Harvest of the Month" program for the 2008-2009 school year.
The Great Atlantic & Pacific Tea Company has named Douglas Palmer vice president of its own brands, responsible for growing A&P's private-label business. Palmer, a former Safeway executive, helped build the Safeway "O" line of private-label organic foods.