Razorfish is the newly shortened moniker for Microsoft's Avenue A/Razorfish. The Seattle-based agency's longer name stemmed from a 2004 deal in which SBI.Razorfish was acquired by Avenue A's then-parent aQuantive.
Stephen Goldblatt, a group creative director at Goodby, Silverstein & Partners, has been named ECD at digital shop EVB, a unit of Omnicom Group. He succeeds Jason Zada, who is becoming a video director.
The Golf Network, a digital out-of-home network from The Sports Retail Networks, by November will begin airing in more than 100 retail outlets. Plans call for the network, which will coordinate point-of-purchase promotions via Radio Frequency Identification, mobile messaging and interactive displays, to have a presence at 1,000 retail sites by 2010.