Pay-TV subscribers remain reluctant to rent movies via video-on-demand services, according to a survey of 3,177 U.S. and Canadian consumers conducted by Digitalsmiths. Of those surveyed, 73% reported never having ordered a film via VOD, and many cited difficulties in finding titles as a major hurdle. Conversely, nearly half of those surveyed said they had used streaming services, mainly Netflix and Amazon Prime. "In an era of intuitive touch screens and voice navigation, scrolling through a long list of titles and having to go to numerous screens via a remote control is not the answer," according to the report.
AT&T has reached a deal with Starz Entertainment that will enable the carrier's U-verse service to offer the Movieplex Play subscription video-on-demand service as a TV Everywhere feature, the first such arrangement AT&T has made with any of Starz's three VOD outlets. AT&T customers who subscribe to Starz's pay-TV movie service can access the films on their laptops and some wireless devices.
For no additional cost, Comcast this month is giving subscribers to its video-on-demand service an extra 24-hour period to view new releases such as "Gran Torino," "The Cell 2" and "Inkheart." The movies will be available the same day they are released as DVDs, a strategy that Comcast now employs on more than half of its new VOD movies.
In the next five years, DVRs will be in 51.1 million U.S. households, about 43% of all homes in the country, according to a study from Interpublic media shop Magna. The study went on to say that video-on-demand also has a bright future: By 2014, 67.2 million homes, or 56% of the country, will subscribe to some VOD service.
Spurred by the success of its short-form video-on-demand service, T-Mobile will begin offering movies and other extended-length content that U.K. subscribers can rent for viewing on cell phones or computer screens, the service provider said. T-Mobile, which is in talks with content providers to extend their short-form license deals, will offer a seven-day rental period to customers, who can download the video from the company's Web site.