The popular social-networking Web sites are increasingly dealing directly with cell phone makers such as Nokia, Apple and Research in Motion as their entrance onto the mobile Internet. Facebook and MySpace, mindful of figures that show only 7% of cell phone users accessed social-networking sites in August, are striking deals that give them preferred placement on the handsets.
Actress Hilary Duff and comedian Wanda Sykes are among the spokespeople for a new PSA campaign coordinated by the Ad Council to address the issue of bullying and harassment of lesbian, gay, bisexual and transgender teenagers. The campaign, which is a pro bono effort by Arnold Worldwide, New York, for the Gay, Lesbian and Straight Education Network, features the tagline: "When you say, 'That's so gay,' do you realize what you say? Knock it off."
Some supervisors have difficulty ceding control of a project, making your job harder than it has to be. Don't hold your breath waiting for them to change, columnist Lily Garcia writes. "What will make the greatest difference in your project director's approach to you is your consistently thorough, timely and error-free work."
As soon as you share a brilliant idea, there's a risk someone will steal it. Geoffrey James shares his strategy for avoiding being ripped off, including how to position your ability to implement the idea as the real product.