11/14/2008

The weak economy has cleared out a few of the most common objections that companies have to getting involved in social media, Michael Leis says. He knocks them down one by one, starting with laments about a lack of time. "A year ago, when everyone was busy, that made sense. Now, with people playing textwirl waiting for the phone to ring, it has become code for 'We're afraid of what we don't know.' "

Full Story:
iMedia Connection

Related Summaries