Wendy's plans to showcase some of the social media chatter around its Pretzel Bacon Cheeseburger release, as it moves to release the sandwich nationwide, which debuts today. Buzz about the burger began circulating online when the chain held tests in several cities this year. "This is the most anticipated new product in recent history," said Wendy's Chief Marketing Officer Craig Bahner.
BusinessWeek writer Stacy Perman explores In-N-Out Burger's word-of-mouth marketing success in a book. Perhaps most impressive is the private company's restraint. Said one advertising executive: "They don't abuse the privilege that they have built up with their customers. They haven't commercialized the 'secret menu.' There is a powerful trust between the company and the customers that is deeply ingrained."
A sliver of northern Spain that rests on the Bay of Biscay is known as "The Land of Cheese." The specialty of the region is Cabrales, a blue cow's cheese named after the town in Asturias where it was first made.