Marriott International has announced that SS+K is the new global creative agency for its luxury brand JW Marriott, which spends $30 million annually on marketing. SS+K will help Marriott "elevate marketing capabilities in luxury as JW becomes a more predominant brand," said Mara Hannula, vice president of global brand marketing for JW Marriott.
Marty Cooke, a partner and chief creative at SS+K, New York, has become U.S. chief creative officer at Omnicom's Rapp. He succeeds Rachael Heapps, who will be helming creative for the shop's New York unit.
Mars dog-food brand Pedigree will tout the virtues of pet adoption in its first-ever Super Bowl advertisement. Pedigree, the third-ranked brand in the $11 billion U.S. market for dog food, says it spends around half its marketing budget on promoting pet adoption. The ad, by Omnicom shop TBWA/Chiat/Day, will offer an offbeat take on what the world would look like without dogs.
Porsche North America has issued requests for proposals to agencies large and small in a review for its $25 million advertising account. Firms contacted include StrawberryFrog, SS+K, Anomaly, Naked, mcgarrybowen, Brew, Interpublic Group's The Martin Agency, Richmond, Va., and WPP Group's Berlin Cameron United, New York.