Marty Cooke, a partner and chief creative at SS+K, New York, has become U.S. chief creative officer at Omnicom's Rapp. He succeeds Rachael Heapps, who will be helming creative for the shop's New York unit.
Mars dog-food brand Pedigree will tout the virtues of pet adoption in its first-ever Super Bowl advertisement. Pedigree, the third-ranked brand in the $11 billion U.S. market for dog food, says it spends around half its marketing budget on promoting pet adoption. The ad, by Omnicom shop TBWA/Chiat/Day, will offer an offbeat take on what the world would look like without dogs.
Taxi has donated 3,000 custom-made coats with shredded newspapers as their lining to the Salvation Army in Canada to be given to homeless people. "There are ironies to this," said Steve Mykolyn, ECD of Taxi's Toronto office. "We create lots of newspaper ads. And while we hope people read them, we can now say without a doubt our advertising works. It works as insulation."
A study by Jupiter Research on behalf of BuzzLogic found that half of blog readers consider blogs useful when making purchases, and more than half of this group report consulting blogs just before making a purchase.
SS+K's new "Knicks Fans Know" campaign for the New York NBA team has had an unintended, but not surprising, take-home element: Fans are stealing life-size cutouts of stars like Stephon Marbury and Nate Robinson from locations around Manhattan. Having suspected the cutouts might prove too tempting to resist, Marty Cooke, creative director of SS+K, made plans to replace the ads each week for the four weeks.