Marriott International has announced that SS+K is the new global creative agency for its luxury brand JW Marriott, which spends $30 million annually on marketing. SS+K will help Marriott "elevate marketing capabilities in luxury as JW becomes a more predominant brand," said Mara Hannula, vice president of global brand marketing for JW Marriott.
E-Trade has tapped SS+K in New York to handle the company's social media engagement. SS+K "brings a unique brand of creativity and seasoned perspective that's deeply rooted in consumer behavior and culture," said Rich Muhlstock, E-Trade's senior vice president of branding and acquisition.
Marty Cooke, a partner and chief creative at SS+K, New York, has become U.S. chief creative officer at Omnicom's Rapp. He succeeds Rachael Heapps, who will be helming creative for the shop's New York unit.