Joel Spolsky, co-founder and CEO of Fog Creek Software, learned about servant leadership in the Israeli Army when his awe-inspiring sergeant major got down on his hands and knees to demonstrate how to scrub a toilet. "My loyalty and inspiration from that moment on were unflagging," Spolsky recalls. "Now that's leadership." Years later Spolsky tried to apply that lesson by hanging shades in Fog Creek's "pompous Manhattan office building," a task that took two days of trial and error. It was all to prove a point, he admits: "In our company, management's job is to get things out of the way so that all the great people we've hired can get work done."

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