Measuring the buzz you build

If you've ever wondered how your organization can track the word-of-mouth marketing you're receiving, our own Editor-at-Large Andy Sernovitz has a few suggestions. Top of the list? Make sure you examine your "How did you hear about us?" responses to customer surveys -- you could be surprised where the folks visiting your site are hearing about you first. Read Andy's post on the SmartBlog on Social Media.

Related Summaries