Trend reports show that men are more involved in taking care of their homes and families, but packaged-goods marketers don't seem to have gotten the message. A female-centric approach to selling products represents a huge missed opportunity.
Fast-casual chain Smashburger has plans to expand throughout the country. The company has made deals with five big franchisors for Arizona locations. "Between 40 [percent] to 50 percent of our business is dinner. We cater to families, but it's also a place where mom and dad can get a beer or a glass of wine," Smashburger President Scott Crane said. "This is not a stale environment by any means, but we can get you in and out in about 20 minutes."
Retailers are offering deals on shipping and purchases to shoppers who don't wait until the last minute to buy Valentine's Day gifts. Victoria's Secret is offering discounts through Thursday based on how much people buy, while Tiffany is offering free delivery for orders made by noon Friday.
In Massachusetts, Wal-Mart is building a supercenter and grocery additions in an effort to double its supermarket business over the next year. The company says this will create 700 jobs at stores in the state.
Retailers think that optimizing pricing by offering different prices to different customers is a key strategy to succeeding in 2009, but their infrastructure might not be strong enough, a study found. Retailers also are concerned about alienating price-sensitive customers.