Donald Trump's dominance in recent polling is less surprising than Jeb Bush's failure to establish himself as Trump's main challenger, or as the clear favorite of the GOP establishment, writes Matt Bai. Trump has long liked to needle members of the Bush dynasty, but Jeb needs to rise above the melodrama and establish himself as a credible and electable candidate, Bai argues. "You're a Bush. You're supposed to be the candidate of the much-maligned, level-headed establishment. It's time to start acting like it," he writes.
Can social prospecting replace the time-tested cold call in business-to-business selling? "No ... they work together," says Kendra Lee, founder and CEO of KLA Group. "With social prospecting you can become visible to more people and attract new, different prospects. ... However, as with the evolution of e-mail, it will take more time for these strategies to take off. Right now there is still the need to pick up the phone." But social selling strategist David Steel maintains that eventually a synergistic mix of social media and cold calling can get marketers to the point where customers call them for advice.
Still have a boss not convinced you can reach your business customers by using social media tools such as Twitter, LinkedIn and YouTube? Send him or her a link to this video by marketing master Sage Lewis featuring some surprising figures from Groundswell's recent report on B2B social media marketing.
The atmosphere of gloom and doom that is spreading throughout much of the business world isn't to be found at the San Francisco headquarters of microblogging service Twitter. Despite the absence of a revenue model, Twitter is emerging as a favorite media story of 2009, and it's being adopted by A-list celebrities, marketers, journalistic hacks, bloggers and ordinary people who want to communicate their lives in 140-character bursts.
Garth Ancier, currently in charge of BBC America, has worked at three U.S. networks in his career and could bridge the gap between British and American programming. A new BBC America drama scheduled to premiere Aug. 8, "Hotel Babylon," could just as easily be an American program, according to Ancier.