The trend-spotters that produced this bulletin see a rich business future for green products. In tight times like these, some consumers will opt for eco-frugal, they reason, but they also say people will yearn for eco-status. Here's their recipe for an eco-icon: "Create an eye-catching green brand/product, advertise the hell out of it and make it very recognizable to the masses, which in turn makes it easy for buyers to get respect from strangers."

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