When you make a mistake in the world of social media, your first instinct might be to ignore it and hope nobody notices. But as Chris Brogan found out when he accidentally sent out an e-mail to a larger list than was intended, a quick apology when you make a mistake usually is the best policy. "I went through several thousand responses (many of them "out of office") and found not ONE person who said something negative after sending the apology," Brogan writes.

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