Crispin Porter + Bogusky has won the ad account for Harley-Davidson brand Buell Motorcycle. Agency co-Chairman Alex Bogusky said, "Working on a motorcycle brand is a dream come true for a lot of us at the agency."
MetLife has begun a creative-agency review in which current agency Crispin Porter + Bogusky will not participate. The winning agency must be capable of transforming "a slow and steady, U.S.-focused life insurer to a top-tier global, diversified financial services company," MetLife said.
Crispin Porter + Bogusky, on the strength of its product design work for Burger King, new business wins including Microsoft and Old Navy and buzzworthy launch effort for Coke Zero, has been named Advertising Age's Agency of the Year for 2008. Ad Age rounds out its picks for the top 5 shops with TBWA/Chiat/Day, Goodby, Silverstein & Partners, R/GA, and Tribal DDB.
In its first investment in an outside agency, Miami-based Crispin Porter + Bogusky has purchased a 20% share in San Francisco design firm fuseproject. The firm is run by award-winning designer Yves Behar, known for his work for Birkenstock, Toshiba and Hewlett Packard.
A Crispin Porter + Bogusky viral for Gap is conspicuous for its lack of branding. It features a virtual dressing room in which an animated character chosen by the user strips to his or her underwear before donning a new outfit. Click here to view the ad.