Jones Soda wants to increase distribution and spread awareness of its drinks to children. "We need to bring new young kids into the franchise, and that's going to include a lot of trial," CEO Stephen Jones said.
A hotter-than-usual summer is predicted for India, which could boost sales of ice cream and beverages. "Soft drinks still have a strong seasonality curve in India; a warm climate should help our business further," a Coca-Cola India spokesman said.
PepsiCo has teamed with Twitter to display tweets from the South by Southwest conference and festival on Pepsicozeitgeist.com. The site will include features such as a map showing where the tweets are originating.