Samsung has begun selling full-length movies and TV shows that U.K. users can download to their cell phones and PCs, to either own or rent for a day, the handset maker said, adding that it plans to gradually expand the service across Europe. Equipped with a library of 10,000 movies and TV shows formatted specially for mobile devices as well as deals with three major studios and independent providers, Samsung eventually wants to spread the service to all of its IP-enabled hardware, such as TVs, laptops and digital music players.

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