When you screw up, do you hide the mistake under the rug and hope no one notices? John Kador, author of "Effective Apology: Mending Fences, Building Bridges, and Restoring Trust," says that's an easy way to turn a small problem into a career-ending nightmare. CEOs who can apologize effectively not only get away with more, writes Kador, they also make more money and tend to promote stock growth.

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