The band Nine Inch Nails (NIN) already has a pretty sizable community built up around its Web site, but recently it decided to supercharge the community within that fan base by releasing a new iPhone app, nin:access, which allows the users to connect with other NIN fans based on their location. Social-media guru Chris Brogan explains how NIN's new application gives additional power to a preexisting community of power and how it fits within a much larger community-building process anyone can execute.

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