The percentage of Internet users on Twitter will increase from 3.8% to 10.8% by 2010, according to eMarketer. Much of Twitter's popularity can be attributed to the attention brought by celebrities and public figures that have started using the service.
San Francisco Mayor Gavin Newsom made history Tuesday by announcing his candidacy for governor of California with a tweet as well as posts on his Facebook page and YouTube. Newsom, the first candidate for major public office to make such an announcement on Twitter, has more than 270,000 friends on the popular microblogging service and similarly well-respected presences on Facebook and YouTube.
Facebook currently offers Lexicon, a free service that analyzes Facebook users' wall posts and detects trends. But Razorfish Vice President Shiv Singh wants this service to go even further and offer the ability to search Facebook content by brand, as well as other market-research search tools. Shiv said he believed that CMOs would gladly pay a monthly fee for access to such tools and information.
Nonprofit groups struggling in a tough economy aren't seeing as much success using social-media tools as they might have expected after President Barack Obama's hugely successful Web fundraising strategies. Case in point: The Facebook application Causes allows nonprofit organizations to seek donations, but only a few of the 179,000 nonprofit groups using the app have even received $1,000, according to The Washington Post. "Nonprofits raising money through the Web is growing, but it's still pretty small," with possibly less than 3% of all fundraising done online, estimates Alan J. Abramson, an expert on philanthropy at George Mason University.
Content marketing is a great way to win customers, but if the content you're offering doesn't have intrinsic value, it actually may be getting in the way of your success. Social-media expert Valeria Maltoni offers 10 ways your content-marketing efforts may be setting you up for failure.