Research by the Television Bureau of Advertising examines the "Purchase Funnel," from the point when a consumer becomes aware of a product to the time of purchase. The study offers an indication of how television advertising influences the consumer, reacts with other media platforms and how the interactions drive the purchase.
Steve Bernstein, president of Bernstein-Rein, shares insights on effective in-store marketing practices gleaned from his 30 years of interacting with clients, including Wal-Mart, McDonald's and Ruby Tuesday's.
Money, the financial news monthly published by Time Inc., is hoping a new look, more compelling content and an improved Web presence will attract advertisers and readers when financial-services marketing is shrinking. Time Inc. chief executive Ann Moore said, "investment in your editorial product is probably the best ROI you can get."