AOL Advertising Politics is a new sales unit intended to help candidates and campaigns make ad buys and plan their online outreach. The service includes a DIY option of using AOL's Ad Desk tool or the choice of working with a member of the portal's sales team.
AOL has hired Brad Garlinghouse, a former executive at Yahoo! who was known to be frank in his assessments of the portal's issues, as president of Internet and mobile communications. Among his duties will be to helm AOL's soon-to-be-expanded Silicon Valley office, and the West Coast unit of AOL Ventures.
Research by the Television Bureau of Advertising examines the "Purchase Funnel," from the point when a consumer becomes aware of a product to the time of purchase. The study offers an indication of how television advertising influences the consumer, reacts with other media platforms and how the interactions drive the purchase.