Marketers can learn from Domino's quick and effective response to a PR crisis situation involving the posting of a clip to YouTube depicting a food preparation worker picking his nose and adding the item to what he's preparing. Among the keys in handling such a situation of a clip circulating via social network are to continuously review social media, act fast when a negative clip surfaces and use social media in your response.
Research by the Television Bureau of Advertising examines the "Purchase Funnel," from the point when a consumer becomes aware of a product to the time of purchase. The study offers an indication of how television advertising influences the consumer, reacts with other media platforms and how the interactions drive the purchase.
Money, the financial news monthly published by Time Inc., is hoping a new look, more compelling content and an improved Web presence will attract advertisers and readers when financial-services marketing is shrinking. Time Inc. chief executive Ann Moore said, "investment in your editorial product is probably the best ROI you can get."