5/6/2009

FTD, Teleflora and 1800Flowers.com are battling it out for Mother's Day business -- a richer sales scrum for the industry than even Valentine's Day. This year, with Mother's Day spending set to drop, the major floral brands are emphasizing value. It's estimated $2 billion is spent on flowers during the two weeks around Mother's Day.

Full Story:
USA Today

Related Summaries