5/7/2009

Sarah Hofstetter, vice president of emerging media and client strategy at 360i and a keynote speaker at the upcoming IAB Social Media Marketplace, discusses how her client Reckitt Benckiser gets social-media marketing right and how newcomers can learn from early adopters' mistakes. Read the full interview by Smartbrief Publisher Merritt Colaizzi on our SmartBlog on Social Media.

Full Story:

Related Summaries