How newcomers can catch up

Sarah Hofstetter, vice president of emerging media and client strategy at 360i and a keynote speaker at the upcoming IAB Social Media Marketplace, discusses how her client Reckitt Benckiser gets social-media marketing right and how newcomers can learn from early adopters' mistakes. Read the full interview by Smartbrief Publisher Merritt Colaizzi on our SmartBlog on Social Media.

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