Tyson Foods has launched new packaging for its Wright Brand of bacon, supported by radio, public relations and digital efforts from Arnold Worldwide, Boston. The new packaging puts the Wright Brand shield logo in the forefront with the phrase, "Since 1922. Wright Brand. Bigger, Better Bacon."
The 2009 Most Competitive Retail & Consumer Goods Study from the wRatings Corp. ranks how well companies meet expectations each quarter. The list, topped by Colgate-Palmolive, saw substantial shuffling this year because of the recession.
Publix, which has joined with Campbell Soup Co. for wedding-themed promotions every spring since 2006, is broadening the alliance to include all love. The promotion, called "Celebrate Those You Love," includes cash and gift-card giveaways, plus coupons.