Events like the protests in Iran or Michael Jackson's death showed just how much users are beginning to rely on social media for their news. Journalists are looking for ways to respond to this trend, notes Jeff Jarvis, blogger and director of City University of New York's interactive journalism program, including putting stories on Facebook and Twitter to drive traffic. The trouble with that strategy, Jarvis notes, is that it doesn't require users to click through to the organization's home page if all they care about is the headline.

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