Word of mouth: Still a marketing bargain

A recession is a great time to push word-of-mouth advertising because everyone else is dialing back their efforts, Andy Sernovitz writes. It's inexpensive and ensures your company will be on top when the economy picks up again. "WOM works regardless of the economy," he writes. "In boom or bust, people will continue to tell their friends about fantastic products and experiences." Read more at SmartBlog on Smart Media.

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