Columnist Jay Goltz, who owns three small businesses in Chicago and is the author of "The Street-Smart Entrepreneur," notes that he has vacillated on whether he thinks it is important to like the people who work for him, but writes that he has returned to the notion that likability is important. He writes that it is important for employees to respect the mission, solve customers' problems and treat each other well. "If I don't like them, other staffers probably don't like them either, and we can't all be wrong," Goltz says.

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