Two studies indicate that small businesses will increase online marketing efforts in 2010. The leading strategy identified in the research from Vistaprint and Ad-ology was e-mail, respectively followed by Yellow Pages, social networking and search advertising.
Shoppers at the U.K. online supermarket Ocado will be able to rate and review products online, and share the information through social networks. The service, believed to be the first of its kind for a U.K. supermarket, will apply to all 21,000 items sold by Ocado online.
Sunflower Farmers Market is set to open its second Santa Fe, N.M., store, Jan. 13, amid events that include food samples and free breakfast items. The natural foods grocery chain has 27 retail locations, and officials want to have more than 50 U.S. stores by 2013.
Sturm Foods, maker of hot cereal and powdered soft drinks, has been acquired by TreeHouse Foods for $660 million. Sam Reed, chairman and CEO of TreeHouse, said he expects the hot cereal and powdered soft drink categories to grow.
Colella's Supermarket, which opened in Hopkinton, Mass., in 1945, is set to expand by acquiring the empty bank next door and removing a shared wall. Chris Flynn, president of the Massachusetts Food Association, called independent supermarkets "a dying breed," and attributed the success of Colella's partly to its being active in the community and attracting a loyal customer base.