Tiger Woods appeared in 83% of consultancy Accenture's marketing in 2008, according to TNS Media Intelligence. So it was a tricky proposition to purge images of the golfer once the decision was made to end their sponsorship deal. Woods no longer appears on the company's Web site, and efforts were made to retrieve marketing materials such as posters, according to this article. Accenture spokesman Fred Hawrysh said, "Our intention is to ensure we are no longer using it internally or externally."

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