To drum up demand for its new "Star Trek Online" video game, Atari has rolled out a multipronged social-media campaign that includes restaurant tie-ins, cross-promotions with Trekkie forums, and even a microsite that automatically translates tweets into Klingon. The strategy has helped Atari gain 27,000 Facebook fans, and the company says it is "extremely pleased" with pre-release sales.

Full Story:

Related Summaries