3/23/2010

Social-marketing success is defined by whom -- and what -- you choose to ignore, writes Niall Harbison. Every week there's a new technological toy, but it's impossible to stage a successful social campaign on a constantly changing raft of platforms. "You need to learn to take a step back and look at the bigger picture," Harbison writes. "Saying no to the latest fad will dramatically increase the value of the social media profiles that you already have."

Full Story:
SimplyZesty.com

Related Summaries