At first glance, it seems surprising that a company as buzz-worthy as Apple doesn't have its own Facebook page, but the company's strategy is more subtle, writes Caitlin McDevitt. Instead of bombarding fans with too much information from a single profile, Apple has pages targeted to different products. That way, iPhone users can get updates about the App Store, and iTunes fans won't miss music store freebies among a stream of irrelevant news.

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