A new survey indicates that consumers are making more informed choices and opting for brands that they perceive to promote sustainability. The survey by Landor Associates, Penn Schoen Berland and Burson-Marsteller reveals that 75% of consumers believe social responsibility is important, 70% of consumers are willing to pay a premium for products from socially responsible companies and 55% of consumers would choose a product that supports a particular cause rather than one that doesn't.

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