The IAB Social Media Marketplace opened today with a keynote from Coca-Cola's Linda Cronin. In the Q-and-A after the presentation, Cronin was asked about dealing with negative publicity in the social-media environment. "Luckily, our community is passionate; we have a lot of brand advocates that stand up for Coke against negative sentiment. Beyond that, we rely on agency partners to help guide us," Cronin said.

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