With the 2010-11 TV upfront now under way, there are four veteran media buyers who will, collectively, have a large effect on the pace and volume of the annual ad-sales bazaar, according to this report. The four heavy hitters are OMD's Chris Geraci, Magna's Elizabeth Herbst-Brady, GroupM North America's Rino Scanzoni and MediaVest USA's Donna Speciale.

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