Agencies view the iPad as having great potential to breathe new, interactive life into the print ad, with
Michael Ancevic, Mullen's senior vice president, group creative director, likening the device's ads to "print on steroids." Although iPad applications are an affordable way to enter the iPad market, the device's marketing possibilities are still being explored. "We haven't even cracked the surface on the experiences we can create," said David Hewitt, mobile practice lead and creative director for the Southeast region at SapientNitro.

Full Story:

Related Summaries