Robert Deigh, an executive at RDC Communication/PR, asked participants at a recent Meeting Professional International webinar why potential clients don't know about a particular agency despite its desirable products, lauded service and other attributes. Deigh offered insight into why travel sellers should strive to be covered in the media and how to go about getting such coverage. "High visibility among your potential clients makes you top-of-mind, and brands you in the minds of buyers," he said.

Related Summaries