5/17/2010

Agencies currently hunting for chief creative officers include WPP's JWT and Ogilvy & Mather, New York, as well as Havas' Euro RSCG, New York. They're seeking individuals who manage that rare balance of account management savvy and creative inspiration, The Martin Agency's Mike Hughes said. "Clients aren't going to trust us [creative chiefs] if they think you're just one of those creatives who [just wants to win awards.] Creative people won't trust us if they think we're just taking orders from the clients. What we have to do is be transparent," he said.

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