With Mexico's journalists afraid to cover the country's rampant drug violence, citizens are using Twitter to share information about shootings and warn one another about ongoing firefights and unexploded bombs.
A Canadian journalist was gravely wounded in clashes between Thai protesters and police after the collapse of seemingly hopeful talks to bring about a new election and end standing demonstrations by the Red Shirts. Thai security forces have fired live ammunition into a protesters' camp, who fired back using fireworks. At least five people have been killed by the violence so far. The attempted assassination of rebel Maj. Gen. Khattiya Sawatdiphol may have served as the fuse for the eruption of violence, even though Red Shirt protesters had largely disavowed him. The U.S. Embassy was shut down as a result of the violence.
The Center for Digital Democracy urged the Food and Drug Administration not to ease drug marketing guidelines to accommodate social-media efforts. "Current FDA guidance on the presentation of risk information should not be compromised to the detriment of public health in favor of accommodating recent developments in online product promotion," the center wrote to the FDA. Experts say drug companies could dodge such restrictions with "reminder ads" that mention only the name of the pharmaceutical.
A Twitter bug temporarily allowed people to force other users to follow them simply by tweeting the word "accept" followed by a user name. The glitch -- accidentally discovered by a fan of the heavy-metal band Accept -- prompted thousands of users to rush to have themselves followed by their favorite celebrities.
Well-designed websites seek to ensure that a consumer is never more than two clicks from the information they need, writes Jay Baer -- but some social marketers are finding that it's possible to provide the same information in zero clicks, by propagating FAQ responses across social networks. "Now you're combining content with marketing, social media with customer service. Now you're using social media to its full advantage," he adds.
Diesel's Spanish division has installed Facebook-enabled webcams in its fitting rooms, allowing shoppers to post images of themselves trying on clothes and to poll their friends' opinions about potential purchases. Images from the Diesel Cam are marked with a small Diesel logo, providing the brand with free advertising when users share the photos.