With Mexico's journalists afraid to cover the country's rampant drug violence, citizens are using Twitter to share information about shootings and warn one another about ongoing firefights and unexploded bombs.
Diesel's Spanish division has installed Facebook-enabled webcams in its fitting rooms, allowing shoppers to post images of themselves trying on clothes and to poll their friends' opinions about potential purchases. Images from the Diesel Cam are marked with a small Diesel logo, providing the brand with free advertising when users share the photos.
A Twitter bug temporarily allowed people to force other users to follow them simply by tweeting the word "accept" followed by a user name. The glitch -- accidentally discovered by a fan of the heavy-metal band Accept -- prompted thousands of users to rush to have themselves followed by their favorite celebrities.
Mexico's violent drug war has erupted on the international stage with world-wide news coverage, a U.S. State Department travel warning about "large firefights" and a UN report that Mexican drug cartels have reacted "with unprecedented violence" to the government's attempts to subdue them. Some critics attribute the increase hostilities to the policies of President Felipe Calderón, who has dispatched more than 40,000 soldiers to fight the cartels since taking office in December 2006.
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Farmacias Similares features low-cost generics, some of them self-manufactured, and has shaken up Mexico's health care system by capturing part of a market previously dominated by U.S. and European pharmaceutical firms. The chain has grown to 2,550 stores and 1,900 clinics in Mexico and is opening others in Central America and in Argentina. Though prices are set low enough for low-income Mexicans to afford, some doctors and competitors have argued the drugs dispensed by Farmacias Similares are low-quality and are not as potent as brand-name drugs.