Twitter says it will soon roll out a link-shortening service that will reformat all links shared through the site, using a proprietary bit.ly-style short URL. The move will streamline users' link-sharing experience, and let Twitter tap into a potentially valuable source of data about its users' activities. "By trying to seize control of links, Twitter is arguably making its biggest consumer-facing change. It will be interesting to see if it can pull it off," writes Patricio Robles.

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