DriverVille, a new game created for Mazda on Facebook, is the centerpiece of the launch for its entry-level vehicle, the Mazda2, from Doner, Southfield, Mich.
The effort, which also will include TV, print, online and cinema ads, as well as a music tour, is built around the concept of the new model being "Zoom-Zoom in its most concentrated form," according to Don Romano, president of Mazda Canada and chief marketing officer of Mazda North America.

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