Nishi in New York City will be the first restaurant to offer the "bleeding" veggie burger created by Impossible Foods. "Today I tasted the future and it was vegan: this burger was juicy/bloody and had real texture like beef," said Nishi owner David Chang.
Bitsy's Brainfood, a children's snack brand that prominently displays vegetables and other nutritious ingredients on its packaging, debuted a new line of crackers as part of Target's Made to Matter program encouraging nutritious eating last month. "The brand came from this place of wanting to make eating smart fun for kids, of wanting to speak straight to them and of wanting to ask the question, 'Why should junk food have all the fun?'" co-founder Alex Voris said.
Wendy's has expanded a test of the black bean burger it launched last May to restaurants in Columbus, Ohio; Columbia, S.C., and Salt Lake City, Utah. The sandwich is vegetarian and can be made vegan by leaving off the pepper jack cheese and Parmesan ranch sauce.
White Castle is surveying its regular customers to find out if the Veggie Sliders they started testing in July would be more popular with spicier toppings such as harissa or chipotle lime sauce. The 180-calorie vegan burgers are currently available with avocado ranch sauce at some New York and New Jersey locations.
More than 80,000 people have signed vegan author and activist Kathy Freston's petition urging McDonald's to add a veggie burger to the menu, and celebrities including Ellen DeGeneres, Russell Simmons, Pamela Anderson and Alicia Silverstone have chimed in with support on social media. The chain offered a veggie burger for a while starting in 2000, but it didn't meet with success; Freston says times and tastes have changed since then as consumers have become more health conscious.