The launch of Facebook's location-based service, called Places, creates a new marketing opportunity for business owners -- and Tony Bradley recommends taking advantage of it. "If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not," writes Bradley. He explains the process of claiming an institution as your own on Places, which he recommends doing in order to take control of your business' image instead of leaving it to anonymous Internet users.

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