8/5/2010

Social-media marketers should make the most of search-engine marketers' hard-won insights, writes Rob Birgfeld. The obvious place to start is by making sure you're using the right keywords in your social content. Marketers should also ensure that they're posting content at a time when people are online and receptive, and they should use search-style targeting to make sure they're reaching out to the right audience, he writes.

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